Amanda Kaufmann | Date posted: January 23rd, 2012
As we psych ourselves up for Spring Fashion Week (no matter which city or country you live in—they’re all coming up!), in a sense we are getting ready to look into a crystal ball. What are the styles and colours we’re about to be immersed in come fall? You may have pondered where exactly do these trends come from.
There’s an entire industry focused on this, in fact: fashion forecasting—knowing what’s going to be in every store and on everyone’s back in the future. Forecasts are put out over a full year ahead so that stores, designers, merchandisers (ie. everyone involved in the business of fashion) can anticipate what they will make, buy and sell.
And forecasting is critical to the multi-billion dollar fashion industry, which means that the forecasts (meant as a business tool) don’t come cheap—corporations pay thousands of dollars for the forecasters’ insights.
So as a woman who is interested in what’s to come, you can imagine how stoked I was to find a site that covers the fashion forecasting gambit for free. FashionTrendsetter.com covers the colour and styles of coming seasons, as predicted by many reputable forecasting services. Trends are even subdivided into categories such as leather, fabric, accessories and menswear. The comprehensive forecasting coverage is supplemented by coverage of fashion shows, trade shows, fashion awards and conferences as well as general fashion news.
For a fashion junkie, Fashion Trendsetter is not only a way to look to the distant future. Check out what was forecasted for the current season; sometimes it’s nice to know what’s in right now—maybe your wardrobe could use a little refresh.
Amanda Kaufmann is a New York-based writer and editor. Since 2006, she has worked as a newspaper reporter, freelance columnist, book editor, website content editor, proofreader and fact-checker. She is constantly in the pursuit of...